Labours Free Superfast Broadband Scheme

On the campaign trail for December’s general election Labour has promised to provide free superfast broadband for every home and business across the country if elected. Labour plans to bring parts of BT into public ownership while establishing a British Broadband public service. The service is expected to boost 5G connectivity and end slow coverage around the country, with the service aimed to be delivered within a decade.

The rollout of the scheme would see areas with the worst broadband access receiving the new publicly owned broadband followed by towns and smaller cities and finally areas with ultrafast or superfast broadband currently in place gaining access to the publicly owned superfast broadband. The party has said that on average a person would save £30.30 a month, with funding coming from Labour’s Green Transformation fund and taxing corporations like Amazon, Facebook and Google.

Criticism of the free broadband promise has come from member of the opposition like Tory Secretary of the State for Digital Culture, Media and Sport Nicky Morgan calling the proposal a “fantasy plan” and that Jeremy Corbyn, leader of the Labour party, “will promise anything”. The prime minister Boris Johnson has also criticised the plan calling it a “crackpot scheme that would involve many, many tens of billions of taxpayers’ money nationalising a British business”.

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This free broadband would affect small businesses by ensuring that superfast broadband will be in place, meaning that work won’t be affected by patchy or slow coverage. It also means that there is no expense for broadband for companies, meaning that businesses have extra money to put back into their businesses. We are waiting to see what the Conservative will promise for small business in this campaign trail.

Why would you need a website?

The internet has become the main source of information for people, without a website your company could be losing business simply because they don’t know about you. That’s why we are listing four reason as to why you need a website.

Reaching new customers

Having an online presence can help your business reach new customers that you wouldn’t be able to reach without it. Compared to paper-based advertisement a website can reach a wider geographical range, causing new customer to come to your business that may not be from your area.

The effect that an online presence has on a business is the ability for the business to always be open. A website is always live and can attract new customers away from regular business hours, meaning that potential customers can find and research into your business even when you aren’t available. Your company’s visibility also improves with a website. A survey found that 81% of people research businesses and services online before making their final purchase, without an online presence a business could lose clients to their competitors as they have no way of competing. Being more visible online means that potential clientele can see and compare your business, it also means that you can compare your business to your competitors and improve and/or strengthen on different areas.

Your businesses credibility increases

Looking online has become the common place for people to research a company or product, with a survey finding that 56% of people say that they don’t trust businesses without a website. A website is often the first impression for potential customers to see if your company is for them and if they can trust you.

Being in control of how your company is seen can benefit the company’s representation and help to make the business stand out among competitors. This could be through the use of informing the customers with basic information so they can get an understanding of what the company is about. As well as the use of testimonials, which can be tailored to only show positive reviews of the company, unlike the reviews that can be seen on social media platforms.

A website saves you time and money

The content that a website features can help a company save time answering company question. By having a frequently asked questions section on a website a company can free up the time that you spend answering emails and/or phone calls asking for basic information.

Design a website can seem difficult, however, by hiring web developers to design the website you can ensure that your website is professional looking and functions as needed. The expense of hiring web developers to design a website can be costly but the return on investment for websites is better compared with any other form of advertisement. This means that a website saves you more money in the long term when it’s compared with other advertisement like flyers, which need to be updated for a higher cost then updating text on a website.

You’re in control
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With a website you are in control of how your company is seen. Through a website you can change the online perception of your company, something that is more difficult to do on social media platforms that can be influenced from outside forces. Having a platform like a website means that a website can find their position in the market and attract your wanted target audience.

In closing having a website has never been easier or more beneficial for your company!

Get a website today with DSGNUK. Call our friendly team on 0161 627 1857 for a free, no obligation talk about getting a website.


Is Social Media Effecting Us?

Is Social Media Effecting Us?

Recently during TED 2019 Jack Dorsey, co-founder of twitter, talked about his regret of making twitter focused on likes and follows. The focus on likes and follows has reached a point where in order to gain satisfaction while using the site, posts should have a good range of likes and gain followers. He believes that the spotlight on individuals has caused a comfort for the users to “post outrage”, with the abuse that some users receive on the site increasing rapidity, something that he didn’t aspect to see when he made the site 13 years ago.

Dorsey mention that if he were to create the site again, he would put less emphasis on the likes and follows and saying that “We have to look at how we display follows and likes,” as well as saying the company would look into tackling online abuse. However, the changes that Dorsey mentioned would mean a massive change to the site, something that users aren’t also happy about (Instagram changing its feeds algorithm away from chronological order has had many users complaining and wanting the chronological feed back).

The fascination with likes and followers has risen with the increased popularity of social media. The fascination with posts being liked is where many users are gaining a sense of self-worth. Caring about others opinions about yourself is something that has been around for a long time but with the rise in social media has caused the importance of stranger’s opinions. However, the effect of being able to get an instant response on how ‘liked’ you are could have a negative effect on your mental health. The importance of likes and followers has become a new, easy way to measure of self-worth, fame and success, with many people gathering a following from posting pictures of themselves or their art. This idea of fame has caused people to create an image of their life that only shows the positives of their life, creating a false sense of what success looks like as they are often posting a well edited, false version of their life.

Social media doesn’t only have a negative affect on us, it has become a place where people express themselves, it helps to bring attention to smaller voices and brings communities and people together.

How you feel about changing the way you use social media?