Labours Free Superfast Broadband Scheme

On the campaign trail for December’s general election Labour has promised to provide free superfast broadband for every home and business across the country if elected. Labour plans to bring parts of BT into public ownership while establishing a British Broadband public service. The service is expected to boost 5G connectivity and end slow coverage around the country, with the service aimed to be delivered within a decade.

The rollout of the scheme would see areas with the worst broadband access receiving the new publicly owned broadband followed by towns and smaller cities and finally areas with ultrafast or superfast broadband currently in place gaining access to the publicly owned superfast broadband. The party has said that on average a person would save £30.30 a month, with funding coming from Labour’s Green Transformation fund and taxing corporations like Amazon, Facebook and Google.

Criticism of the free broadband promise has come from member of the opposition like Tory Secretary of the State for Digital Culture, Media and Sport Nicky Morgan calling the proposal a “fantasy plan” and that Jeremy Corbyn, leader of the Labour party, “will promise anything”. The prime minister Boris Johnson has also criticised the plan calling it a “crackpot scheme that would involve many, many tens of billions of taxpayers’ money nationalising a British business”.

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This free broadband would affect small businesses by ensuring that superfast broadband will be in place, meaning that work won’t be affected by patchy or slow coverage. It also means that there is no expense for broadband for companies, meaning that businesses have extra money to put back into their businesses. We are waiting to see what the Conservative will promise for small business in this campaign trail.

Why would you need a website?

The internet has become the main source of information for people, without a website your company could be losing business simply because they don’t know about you. That’s why we are listing four reason as to why you need a website.

Reaching new customers

Having an online presence can help your business reach new customers that you wouldn’t be able to reach without it. Compared to paper-based advertisement a website can reach a wider geographical range, causing new customer to come to your business that may not be from your area.

The effect that an online presence has on a business is the ability for the business to always be open. A website is always live and can attract new customers away from regular business hours, meaning that potential customers can find and research into your business even when you aren’t available. Your company’s visibility also improves with a website. A survey found that 81% of people research businesses and services online before making their final purchase, without an online presence a business could lose clients to their competitors as they have no way of competing. Being more visible online means that potential clientele can see and compare your business, it also means that you can compare your business to your competitors and improve and/or strengthen on different areas.

Your businesses credibility increases

Looking online has become the common place for people to research a company or product, with a survey finding that 56% of people say that they don’t trust businesses without a website. A website is often the first impression for potential customers to see if your company is for them and if they can trust you.

Being in control of how your company is seen can benefit the company’s representation and help to make the business stand out among competitors. This could be through the use of informing the customers with basic information so they can get an understanding of what the company is about. As well as the use of testimonials, which can be tailored to only show positive reviews of the company, unlike the reviews that can be seen on social media platforms.

A website saves you time and money

The content that a website features can help a company save time answering company question. By having a frequently asked questions section on a website a company can free up the time that you spend answering emails and/or phone calls asking for basic information.

Design a website can seem difficult, however, by hiring web developers to design the website you can ensure that your website is professional looking and functions as needed. The expense of hiring web developers to design a website can be costly but the return on investment for websites is better compared with any other form of advertisement. This means that a website saves you more money in the long term when it’s compared with other advertisement like flyers, which need to be updated for a higher cost then updating text on a website.

You’re in control
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With a website you are in control of how your company is seen. Through a website you can change the online perception of your company, something that is more difficult to do on social media platforms that can be influenced from outside forces. Having a platform like a website means that a website can find their position in the market and attract your wanted target audience.

In closing having a website has never been easier or more beneficial for your company!

Get a website today with DSGNUK. Call our friendly team on 0161 627 1857 for a free, no obligation talk about getting a website.


Is Social Media Effecting Us?

Is Social Media Effecting Us?

Recently during TED 2019 Jack Dorsey, co-founder of twitter, talked about his regret of making twitter focused on likes and follows. The focus on likes and follows has reached a point where in order to gain satisfaction while using the site, posts should have a good range of likes and gain followers. He believes that the spotlight on individuals has caused a comfort for the users to “post outrage”, with the abuse that some users receive on the site increasing rapidity, something that he didn’t aspect to see when he made the site 13 years ago.

Dorsey mention that if he were to create the site again, he would put less emphasis on the likes and follows and saying that “We have to look at how we display follows and likes,” as well as saying the company would look into tackling online abuse. However, the changes that Dorsey mentioned would mean a massive change to the site, something that users aren’t also happy about (Instagram changing its feeds algorithm away from chronological order has had many users complaining and wanting the chronological feed back).

The fascination with likes and followers has risen with the increased popularity of social media. The fascination with posts being liked is where many users are gaining a sense of self-worth. Caring about others opinions about yourself is something that has been around for a long time but with the rise in social media has caused the importance of stranger’s opinions. However, the effect of being able to get an instant response on how ‘liked’ you are could have a negative effect on your mental health. The importance of likes and followers has become a new, easy way to measure of self-worth, fame and success, with many people gathering a following from posting pictures of themselves or their art. This idea of fame has caused people to create an image of their life that only shows the positives of their life, creating a false sense of what success looks like as they are often posting a well edited, false version of their life.

Social media doesn’t only have a negative affect on us, it has become a place where people express themselves, it helps to bring attention to smaller voices and brings communities and people together.

How you feel about changing the way you use social media?

 


Social Media - The Power It Holds...

In today’s world we have a huge range of online media types in our hands to use. The way in which people use these types of media is different. A survey was recently done asking participants “Thinking about the five types of media, select the one that best fits each description below”

First of all, you can see that traditional media is the least annoying to use. This may be for many reasons such as its clear content & It is also seen as the best choice for keeping up to date with politics and political issues. The recent rise of “fake news” could also be involved as this type of news is often online/social.

Social Media makes up all the other attributes options in the survey. Most entertaining, one people couldn’t live without and the one people spend the most time with. Social media sites like Facebook, Instagram, Twitter etc fulfil almost all other general uses of the online media experience. These kinds of sites can now pretty much anything a user wants, you can now go onto Facebook and do some shopping whilst keeping in touch with friends & family. Twitter & Instagram allows you to follow your favourite celebs/idols in a way no other media would allow you to.

In summary social media is huge, I’m sure you don’t need me to tell you that as pretty much everyone in the UK has used some form of social media, sometimes without even knowing (YouTube is classed a social media site). The power and influence social media have on todays world is beyond thinkable, who knows what the future holds but I can almost guarantee social media will hold a big influence on that.

 

 

Image Source: https://www.marketingcharts.com/featured-104920/attachment/the-role-various-types-of-media-play-in-peoples-lives
Source: https://www.smartinsights.com/social-media-marketing/why-do-people-use-social-media-in-2018/


Instagram has released its much-anticipated video platform

Instagram has released its much-anticipated video platform.

This new app will make it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app.

The Facebook-owned company announced IGTV during an event in San Francisco in June, also sharing the news that the social media site has reached 1 billion users.

“On Instagram, people are watching 60 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online”. said Instagram CEO Kevin Kevin Systrom

The IGTV video content is optimized to fit how users watch video on their phones. Content will start playing as soon as a user clicks on the TV-shaped icon within Instagram or opens the IGTV app.

“The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows,” says Brooks. “It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place. I imagine that if an influencer has been considering starting a YouTube channel, this update might persuade them otherwise.”

The IGTV platform within Instagram and standalone app began rolling out globally in June on Android and iOS, and, according to Instagram, should be available to all users over the next few weeks.

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GDPR

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To re opt-in please click here

As of 25 May 2018, we’re aligning with the European Union’s new General Data Protection Regulation (GDPR). We’ve updated our privacy policy to provide you with more information on how dsgnuk protects your privacy. Click to read the updated Privacy Policy.


Ansar Ali wins Prestigious Oldham Business Award

Press Release 15.05.18

Ansar Ali was named 'Business Person of the Year' at the Gala Dinner event at the Queen Elizabeth Hall in Oldham on the 11th of May 2018.

Ansar Ali is the Business Development Manager of the well established design and marketing agency in Oldham called 'dsgnuk'. Ansar Ali along with Kabir Ahmed founded the business in 2008. Both of them use to work together in Tesco Supermarket and travelled to University together studying design.

An emotional Ansar Ali said "Back in 2002 we use to drive to University and talk about one day opening our own design business in Oldham, we wanted to do something different; something that wasn't done before in our community. It was only an idea and we never thought we would manage it forget winning an award!"
Kabir Ahmed, co-founder of dsgnuk said "This is a proud moment for everyone at dsgnuk, he has an excellent team behind him and his work ethic is second to none, he thoroughly deserves this recognition."

Ansar was up against some stiff competition in his category, the ever enthusiastic Frank Rothwell from Portcullis, the veteran and millionaire who was on Bear Grylls survival show 'The Island.' Frank later came over and congratulated Ansar on his win.

The event was at its 10th year anniversary and is the envy of the North West; one of the best attended and prestigious business awards. The event was attended by over 600 business guests and was sold out one month prior to the event. It was hosted by arguably the best British impressionist and impersonator Rory Bremner. Making the audience laugh with his impersonations of Donald Trump and lightening the mood and tension between each award category.

It was also a very emotional night as Ansar broke down in tears after his name was announced and a flood of local business people, friends and colleagues went over to congratulate him from the audience. Dave Benstead HR Director at Diodes Semiconductors PLC who was also awarded the Life Time Achievement award on the night said "Ansar is a brilliant young man and this award has been a long time coming, I am really happy for him and he is an excellent role model for young aspiring business men and women in Oldham and beyond."

Ansar Ali has made history by being the first person of Asian ethnic background to win this important award. However, he is not new to winning awards as he has previously won the Technology Business of the Year at the Asian Business Association awards in 2006 and also was named Emerging Business Leader at the Oldham Mayors Business Charity Ball in 2015.

You can find out more about Ansar Ali and his business success by visiting www.dsgnuk.com and www.ansarali.co.uk

 


Left to right. Karim Ahmed, Kabir Ahmed, Jake Carney, Ansar Ali, Shakil, Matthew Cotman-Tarkenter. (All members of team dsgnuk)


Ansar Ali Business Person of the Year holding up his award


Left to right. Jake Carney, Karim Ahmed, Shakil, Ansar Ali, Matthew Cotman-Tarkenter, Kabir Ahmed (All members of team dsgnuk)

 

Notes for Editor:

Ansar Ali can be contacted by

ansar@dsgnuk.com

07885587930

0161 627 1857

PIC_1

Left to right

Karim Ahmed, Kabir Ahmed, Jake Carney, Ansar Ali, Shakil, Matthew Cotman-Tarkenter

(All members of team dsgnuk)

PIC_2

Ansar Ali Business Person of the Year holding up his award

PIC_3

Left to right

Jake Carney, Karim Ahmed, Shakil, Ansar Ali, Matthew Cotman-Tarkenter, Kabir Ahmed. (All members of team dsgnuk)

'dsgnuk' is short for 'design' and is a design and marketing agency on Featherstall Road in Oldham. In the heart of the Asian community and has been in business since 2008. Prior to 2008 Ansar ran his own design and print business called Concept Design and later in 2008 merged with Kabir Ahmed to create 'dsgnuk'

Ansar Ali and Kabir Ahmed both studied at the University of Salford and Ansar graduated in Graphic Design.

 

More info

www.dsgnuk.com

www.facebook.com/dsgnuk

www.ansarali.co.uk

 

More info on Oldham Business Awards

http://www.oldhambusinessawards.co.uk/

 

Rory Bremner pictures can be found at

http://www.oldhambusinessawards.co.uk/

 

 


Whatsapp launch Business app

After years of waiting and limited trials, businesses finally have their own WhatsApp solution. The company today launched the simply-named WhatsApp Business, available on Android devices as a free download.

The app provides some of the basic functionality you’d want from a business app. You can create a Business profile with additional information like a description, address, and contact information, and enable quick replies for answers to common questions. You can create greeting messages and view some simple analytics so you can see which messages are most effective.

 

For more information visit: https://blog.whatsapp.com/10000633/Building-for-People-and-Now-Businesses


Twitter is working on a Snapchat-style video sharing tool

Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround.
The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn’t been publicly disclosed. The goal of the new feature is to entice people to share video clips of what’s happening around them. Twitter declined to comment.
Source: https://www.bloomberg.com/news/articles/2018-01-25/twitter-is-said-to-work-on-snapchat-style-tool-for-video-sharing

End of Re-marketing?

Is Google phasing PPC re-marketing out?

Today Google have announced that they are expanding the number of places where it’s “Mute this Ad” option will be available. It will also be applying “Mute this Ad” across devices. Once a user tells Google they don't like an ad, Google will stop displaying it across all the devices that user is logged into.

Perhaps more worryingly, the search giant also announced that it is adding a new feature to Ads Settings that will specifically let users “mute” remarketing ads.

Referring to remarketing ads as “reminder ads”, Google explained:

Reminder ads like these can be useful, but if you aren't shopping for Snow Boot Co.'s boots anymore,then you don't need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.'s reminder ads. Today, we're rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. For more information about this new control, check out our Help Center article.

What does this mean for the future of re-marketing?

 

Source (https://www.econsultancy.com/blog/69750-in-a-blow-to-marketers-google-will-let-users-opt-out-of-remarketing-ads)