The Kings Coronation
We’re excited to celebrate the coronation of king Charles III this weekend, Let’s celebrate this week with a positive mindset!
The coronation of King Charles will take place on Saturday the 6th of May 2023. There will be many celebrations this weekend to celebrate the new king and Queen of England. The service will be held at Westminster Abby and will begin at 11am after the royals arrive in procession back to the palace. The king and queen consort will be joined by other family members on the balcony of Buckingham palace to conclude the days ceremonial events.
During the ceremony King Charles will swear to uphold the law and the church of England, be anointed with holy oil, receive the royal Orb and sceptres and be crowed with the solid gold St Edwards crown.
On Sunday the 7th of may there will be a coronation concert held at Windsor castle. This special performance will be produced and broadcast live by the BBC for the whole nation to watch. The coronation will be live streamed across numerous BBC programmes so those at home will be able to watch the special event take place from the comfort of their home.
Rebranding in the new year
Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving your business a new name, symbol or change in design for an already-established brand. When it comes to rebranding it essentially involves creating a different identity for a brand, from competitors within the market.
When the new year comes around many businesses like to revamp, there are many reasons businesses rebrand themselves, however at the same time it may be risky. There is always a possibility that the customers do not like you’re rebranding which could affect your business financially.
One of the primary reasons that any brand engages in a brand refresh, is that they have an outdated visual identity. It’s important that when rebranding your business, you make sure that your image is consistent not only with the marketplace that you’re in, but your manifesto and brand position too. A brand refresh is quite different compared to a rebranding, although both seem similar, they are very different. A brand refresh is like giving your company a new look, new logo basically tweaking you’re your businesses current design, whereas rebranding is all about everything you’ve built, starting again from scratch, essentially creating a new personality.
As businesses grow and change, it’s important for their brands to reflect the current marketplace. If you stayed the same while all the companies in your industry changed, adopted to fresher logos, and newer ways of communicating with their audience, then you’d end up losing your competitive edge. Take a look at how to make your business stand out at https://dsgnuk.com/branding/ .
It’s essential for your brand to stay ahead of the curve especially in this ever-changing era. If your brand doesn’t refresh or rebrand its self over time it could essentially be outdated compared to other businesses. If you’re changing your target audience, or your company’s goal has changed, it is necessary that your brand reflects this and is following with current trends, whilst staying original and unique. Your brand is how your customers will perceive you so its important to take your branding seriously.
Overall, there are many reasons as to why people rebrand their business, whether its to connect with a new audience, reflect new goals or your brand just doesn’t represent what you’re working towards anymore, whatever the reason, rebranding can lead to a more successful future for your business however there is always the risk that this decision can backlash on yourself. When rebranding or refreshing its always important to take into account the pros and cons of this decision.https://www.crowdspring.com/blog/how-to-rebrand/
Written by Caitlyn King
Content Writing for your Website
this blog will provide you with tips for content writing for your website.
Determine project roles
When you begin writing your content for your website redesign you will need to set expectations and define the roles individuals will be placed with. You will need to know who is working with the web team to plan and publish the content, who will be ensuring the copy of moves from draft to final status, most importantly who will be writing and editing the content, for this you will need a project manager, writer and editor to ensure everything goes smoothly. When assigning roles, delegate someone from the marketing side who can keep stakeholders in check. They can help to keep the project on track.
Write for search engines and people.
One of the biggest mistakes that have occurred in hospitals and the health care systems is writing mainly for SEO purposes. If you only focus on keywords and rankings, you’ll lose opportunities to highlight your organisations unique strengths. As a result, your content will look and read like any other websites.
Being flexible
Set a deadline for the content rewrite but prepare to adjust the timeline if needed. Sometimes when a website needs redesigning, there are times when something either needs adding or adjusting. when these adjustments need doing sometimes it means reworking your current timeline.
Get help as soon as
If your website content overhauls involve more than 40 pages, you’re going to need some help, it’s important to bring someone in to assist straight away with the project management such as writing and editing.
A content overhaul requires a lot of effort in addition to your daily marketing and communications responsibilities. The earlier you bring in a content agency the better. They are able to develop a content audit, competitor analysis, content strategy and write the content to ensure your able to succeed.
Markets are always changing and evolving, your website must do the same, you can redesign your site, this would enable it to stand out and gain more of an audience, your content writing will be improved, up-to-date which would reflect your audience’s needs.
Ensure enough time for revisions
When you begin writing up your first draft only one small part of the content overhauls the process. Making it picture-perfect on the first try rarely happens. Usually when you rewrite content you are most likely going to rewrite it again to make it perfect. When your team are doing everything, they can into rewriting your content they will need some time to do it right, this means ensuring before your audience sees it all the information is correct and reads well, your happy with the designs and your happy with the overall message its sending.
If you are interested in content writing for your website and require assistance get in touch today.https://dsgnuk.com/contact/
what to do if your WordPress site is hacked?
How to know if your WordPress site has been hacked, what to look out for?
At first you won’t even suspect that your WordPress has been hacked, this would be because there would be no noticeable changes to your site. In this day and age there are so many individuals who are advanced in hacking other people’s computers. Hackers these days are becoming more adaptable at accessing websites by secretly hiding malicious code into website files. This tends to happen when your software isn’t updated regularly or you are downloading plug-ins or themes from unreliable sources. If or when your website has been hacked, the hacker will then have access to yourself and your client’s personal information when ever they want until you update your software or fix your website.
With identity theft becoming more and more common these days, it’s in individuals’ best interests to learn how to determine if there WordPress has been hacked, this is so the problem can be addressed straight away and ensures that the situation isn’t escalated and more damage occurs. If you suspect or find that your WordPress site has been hacked, you will need to ensure that you act straight away, you will want to shut it down before your hosting provider shuts you down. This essentially means that you will want to guarantee that you have a WordPress backup program or a service in place before something such as this happens.
Checking to see if you have suspicious files on your webserver
Unless your experienced in what you are doing, then you will be unable to find which files the hacker has placed within your software. If you don’t know what you’re doing you could end up deleting the wrong files which could result in breaking your own website. It’s important to maintain backups of your files so that you can quickly restore your website in the event that your files are deleted. Compromised or destroyed whilst recovering your site or during a hacking.
If your lucky and you find the hack at an early stage, one way to see if there are usual files within your server is to see the date the files were added or modified. If certain files were uploaded within a day or so of the hack this could result in a problem in which your personal information and your website is at risk. This is why updating your files is so important. Don’t assume your software is safe again by just deleting files, these same or different files could be identical versions of your own and could be residing in other folders on your own website.
Unfamiliar access log entries
Access logs within your website can provide you with insight as to when and where your hacker was able to break into your website. This can be difficult to determine between good traffic to your site and the malevolent visitors who are attempting to hack your website. Experts within this field know what to look for and will preserve the information in the event it is needed for legal proceedings.
Taking a second look at your website for errors
Your WordPress site may look good to yourself when you first get it up and running however, if you look more closely, you could have spam showing up in your site header or footer that could be advertising unwanted products of information, which could include drugs or illegal activity. The problem is that you may not be able to spot this activity ever so easily as hackers can be very good at hiding this advertising as to where your unable to see. For instance, they could use white text on a white area on your page or dark text on a dark area, they do this so your unable to see the activity they are conducting. However, search engines will pick up this activity.
Reports from users and your hosting provider.
Its important that you pay attention to reports from your users as they may mention they are receiving spam emails or are being redirected from your WordPress site to another. You also might be unable to see what’s happening on your site due to the hacker blocking you from visually seeing what is happening. If your site is sending out spam, you can will hear from your hosting provider that an issue has occurred. You will then need to take quick action at this moment in time before your host shuts you down which could lead towards you being placed on googles blacklist.
It’s understandable that everyone is not always able to monitor their WordPress site on a daily basis, keep up with updates or updated on how to keep their site protected from hackers. This is why its suitable to hire experts to monitor your site and most importantly protect your reputation by keeping your website safe and up to date for yourself and its visitors.
For more information visit our page https://dsgnuk.com/bloghome/