A case study of

Blackdiamond Aesthetics

Black Diamond Aesthetics Case Study

The concept

Black diamond aesthetics approached Dsgnuk regarding a website and some print materials. The company wanted a website presence to further enhance their visibility to their targeted audience.

Black diamond aesthetics is led by pharmacists and medics. They specialise in non-surgical rejuvenation of the face using high quality hyaluronic acid fillers and wrinkle relaxing injections to enhance your natural beauty. They provide the best quality fillers on the market, so while you may find cheaper prices elsewhere, they guarantee they won’t fill your face and lips with substandard products. Black diamond aesthetics have trained pharmacists and medics who have years of experience in their respective fields and will look after you every step of the way. They are fully insured and registered. They wanted their website as well as printed materials to attract more individuals for a more brand visibility.

The plan

When working with the black diamond aesthetics, we took extra steps to ensure we had all the right information and that we understood their business needs before getting started with the project. When it came to designing the website, we used WordPress as our tool to edit and create webpages as well as place all necessary information that individuals will need to use their services. When the website was created, we used Local SEO, this is a marketing technique that involves optimising your online presence for better visibility within the local search results. Local SEO will also allow their webpages appear on the first page for targeted local keywords. We also planned to make print materials as well as their shopfront sign, appointment cards and business cards.

The Outcome

Website

After outlining the main objectives of the project and getting approval on everything we planned to do with the black diamond website, we were ready to begin designing the website on WordPress. We chose to design the website on WordPress because it’s an incredibly powerful CMS (content management system) that’s easy to manage and highly customisable. It’s also search engine friendly which has helped the website rank higher for their target keywords in the search results. Finally, WordPress offered an easy way for our client to keep their website updated. When creating the website, we also built an online booking system for them through which clients can make appointments. Now that black diamond aesthetics have their website up and running sufficiently their website seems to be absorbing some rather good reviews and attraction.

Print materials

We designed A5 landscape flyers for black diamond aesthetics. The flyers we made had similar aesthetic to the website. The flyers are used within their stores as well as across their social media accounts. Along with their A5 landscape flyers we did their shopfront sign and some business cards.