Is Google phasing PPC re-marketing out?

Today Google have announced that they are expanding the number of places where it’s “Mute this Ad” option will be available. It will also be applying “Mute this Ad” across devices. Once a user tells Google they don’t like an ad, Google will stop displaying it across all the devices that user is logged into.

Perhaps more worryingly, the search giant also announced that it is adding a new feature to Ads Settings that will specifically let users “mute” remarketing ads.

Referring to remarketing ads as “reminder ads”, Google explained:

Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore,then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.’s reminder ads. Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. For more information about this new control, check out our Help Center article.

What does this mean for the future of re-marketing?


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