A case study of

Manchester Pharmacy

Manchester Pharmacy Case Study

The concept

Manchester pharmacy approached DSGNUK about having a website designed along with some print materials and a logo. Manchester pharmacy wanted a website designed so they are able to provide their services to individuals.

Manchester pharmacy are a growing independent pharmacy based within the heart of central Manchester, offering their services nationwide. They dispense all NHS prescriptions, which are mainly electronically sent to them via you’re surgery. They have a comprehensive stock of medication, allowing them to provide an efficient and prompt service. They are based on Stockport road Manchester, M13 0RQ. Manchester pharmacy offer a wide range of services such as blood tests, PCR Tests, flu vaccinations, travel vaccinations and many more.

The plan

We discussed with Manchester pharmacy what they specifically wanted us to do when they contacted us to build them a website. This is so we could get started as soon as possible. When designing the website, it needed to represent the disruptive vision of the company. Other considerations included making it more coherent for the target audience. The main target audience operate within the health sector, so our work needed to look inviting and attractive to grab their attention.

When we were going to design the website for Manchester pharmacy we planned to build and design an online booking as well as some SEO work on the website to ensure all services had all appropriate links to additional information individuals might need to access. They wanted their website simple but attractive. When it came to print materials, they wanted it more or less identical to their websites theme.

 

The outcome

The website

We created a new website for Manchester Pharmacy which better expands their services to individuals within the health sector. The website was created in WordPress and showcases the services they offer. When it came to designing Manchester Pharmacies website, we needed to ensure to boost their organic search visibility. Additionally, we created a theme for their website as well as an online booking service. Among other things, such as some SEO work for them as well as writing some additional content for their services page which described in detail what each service offered. We also created a shopfront for them as well.

We also created a logo for Manchester pharmacy which would suggest growth, staying ahead of the competition and be modern, without being transient and trendy.

print materials

We printed some A5 flyers which are able to provide to patient’s additional information such as “free repeat prescription collection and delivery service”. This will enable Manchester pharmacy to attract more patients to their pharmacy. We created the flyers with a similar theme to the website clean and presentable but also attractive.  We also added some security plugins within the website to ensure all private information was kept confidential.