Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media companyโ€™s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround.
The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasnโ€™t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasnโ€™t been publicly disclosed. The goal of the new feature is to entice people to share video clips of whatโ€™s happening around them. Twitter declined to comment.