What is SEO?

You’ve probably heard a hundred times that search engine optimisation (SEO) is a vital digital marketing tool. However, do you really know how Search Engine Optimisation works? You may not fully understand this complex and multifaceted process, even if you know what it entails.

SEO is made up of multiple elements. Knowing what they are and how they work is key to understanding why Search Engine Optimisation is so important. In a short answer, SEO is crucial because it makes your website more visible.  This means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects and positioning yourself as an authoritative and trustworthy expert in your field. Having an optimised website will establish a strong foundation for a beautiful website. It will be a clean, effective user experience that is easily discoverable in search.

The different types of SEO for your website

Google and other search engines take several factors into account when ranking content. There are three core types of SEO which are on-page, off-page, and technical SEO.

To begin with on-page SEO is to do with optimising the quality and structure of the content on a page. There is a verity of elements that play a part in on-page SEO such as content quality, keywords, and HTML tags are the key players for on-page SEO. On page Search Engine Optimisation is important because google looks at things you can influence with on-page SEO to decide if your page is a relevant search result. these include whether keywords from the query are on the page and how searchers interact with it.

Then there is off-page SEO this is when you get other sites, and other pages on your site to link to the page you are trying to optimise. Backlinks, internal linking all play a part in off page SEO.

Finally there is technical SEO which is all about improving your sites overall performance on search engines, for instance your sites secure at all times.

 

Why is it important for my business?

In the world of business, nothing is more important than being found. If customers can’t find your business, they can’t buy from you. In the digital age, this means mastering SEO. When someone searches for a term related to your business, you want your website to be one of the first results they see. Otherwise, you’re losing out on potential customers and revenue. That’s why Search Engine Optimisation is so important. By optimising your website and content, you can make sure that you’re getting found by as many potential customers as possible.

Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest so much money, time and effort on marketing? Businesses that have  Search Engine Optimisation optimised website bring more customers and grow twice as much as those businesses that don’t have Search Engine Optimisation.

SEO is probably the most efficient and affordable marketing strategy that exists today.

The overall benefits of Search Engine Optimisation for websites can lead to a long-term exponential growth. Brands that invest in SEO can build credibility and trust with your audience. Last but not least SEO is an affordable and effective way to grow your business and online presence.

If your interested in learning more about SEO or for instance the services it entails.