this blog will provide you with tips for content writing for your website.


Determine project roles

When you begin writing your content for your website redesign you will need to set expectations and define the roles individuals will be placed with. You will need to know who is working with the web team to plan and publish the content, who will be ensuring the copy of moves from draft to final status, most importantly who will be writing and editing the content, for this you will need a project manager, writer and editor to ensure everything goes smoothly. When assigning roles, delegate someone from the marketing side who can keep stakeholders in check. They can help to keep the project on track.

Write for search engines and people.

One of the biggest mistakes that have occurred in hospitals and the health care systems is writing mainly for SEO purposes. If you only focus on keywords and rankings, youโ€™ll lose opportunities to highlight your organisations unique strengths. As a result, your content will look and read like any other websites.

Being flexible

Set a deadline for the content rewrite but prepare to adjust the timeline if needed. Sometimes when a website needs redesigning, there are times when something either needs adding or adjusting. when these adjustments need doing sometimes it means reworking your current timeline.

Get help as soon as

If your website content overhauls involve more than 40 pages, youโ€™re going to need some help, itโ€™s important to bring someone in to assist straight away with the project management such as writing and editing.

A content overhaul requires a lot of effort in addition to your daily marketing and communications responsibilities. The earlier you bring in a content agency the better. They are able to develop a content audit, competitor analysis, content strategy and write the content to ensure your able to succeed.

Markets are always changing and evolving, your website must do the same, you can redesign your site, this would enable it to stand out and gain more of an audience, your content writing will be improved, up-to-date which would reflect your audienceโ€™s needs.

Ensure enough time for revisions

When you begin writing up your first draft only one small part of the content overhauls the process. Making it picture-perfect on the first try rarely happens. Usually when you rewrite content you are most likely going to rewrite it again to make it perfect. When your team are doing everything, they can into rewriting your content they will need some time to do it right, this means ensuring before your audience sees it all the information is correct and reads well, your happy with the designs and your happy with the overall message its sending.


If you are interested in content writing for your website and require assistance get in touch today.