Benefits of E-mail Marketing

Email marketing is used by thousands of businesses of all sizes worldwide, fastly becoming one of the most popular online marketing strategies around. First of all what is email marketing? In simple terms it is a form of direct marketing as a way of communicating a message (offers, promotions, newsletters).

As with any marketing strategy there are several pros & cons for using email as a marketing strategy, in this latest post I will run you through these & show you how dsgnuk can help you reach the next level through targeted strategic email campaigns.

Benefits of using e-mail marketing:

Guaranteed Reach – as long as you have a database of emails then your email campaigns will be seen by whoever you send them to, creating a guaranteed reach. For example if you send out 1000 flyers you won’t really know how many got delivered or how many was even seen, whereas with our campaigns we send you in-depth campaign analysis displaying who read the email etc.

Targeted – E-mail marketing is one of the only channels consumers actually ask to see. You should only be sending e-mails to consumers who have requested for you to do so, therefore this works heavily in your favour as they have already shown an interest in your company and may only need that one offer to convert to a sale.

One further way this can be targeted is through segmentation, we can send your emails to certain clients only, for example you may only want to send the e-mail to males under 24.

Brand Awareness – E-mail marketing heavily increases your brand awareness, with short, simple regular emails your brand remains fresh and on the very top of the potential customers mind, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

Shareable – There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with whoever they like. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility again linking back to building on your brand awareness.

Email Marketing is a must.

In today’s ever-changing digital world, email marketing is a definite must. If you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Here at dsgnuk, I will run you through all the different variations of the campaign, and then generate a targeted campaign with the hope of taking your business to the next level. We will cover all the design work, saving you any stress & once the campaign comes to an end, a detailed report will be given.

If you would like to discuss this any further and see how we can help you then please feel free to drop me a line – jake@dsgnuk.com or give us a call 0161 627 1857, we look forward to hearing from you.