In this ever changing world social media continues to be ever present in everyday life, from businesses looking to potential leads to customers complaining about your services/products. Social Media has evolved massively in recent years especially in the last 5 years where sites such as Instagram hit 500 million users and Facebook has over 1.5 billion users and if Facebook was a country it would be the most populated in the world even more populated then China! As of January 2016 there was over 2.3 billion active users on social media sites.
Social network sites are used worldwide which is one of the main reason they are such a good marketing tool for every business. You are effectively getting your company out there without having to spend a fortune.
Here at dsgnuk, the use of social media is an everyday recurrence, with a talking point or not-worthy article always arising in order to engage with our followers, this is one of the main benefits of using social media as you can easily communicate with followers developing trust and relationships with customers old and new.
So what are the main benefits of using social media?
- More Opportunities to Convert – Every post you make on a social media platform gives you the chance for customers to convert. When you build a following, you’ll automatically have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react/engage and every reaction could lead to a site visit, and eventually a conversion. The higher the engagement of your social posts, the more people are seeing and interacting with them.
- It’s Live – One other main benefit is that social media is live, by this we mean that everything you post/tweet whatever it may be is done in real time and can easily be communicated with like if you have a customer service complaint or a problem with a product you can quickly access any brand’s social media site and request some help or advice. This makes it easy for businesses to deliver quick and beneficial customer care.
- Gain valuable customer insights – Social media generates a huge amount of data about your customers in real time. Every day there are roughly over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering stats is a wealth of information about your potential customers such as who they are, what they like, and how they feel about your brand.
- Find out what your competitors are doing – With social media you can gain key information about your competitors. This kind of knowledge will allow you to make to stay ahead of them in this fast paced environment.